Michael Elders – Michelino’s


Meet Michael Elders, founder of the mobile wine service Michelino’s. Michael is a university graduate who pursued a 9-5 career in property management before realising he wanted to start a business and have more freedom. The young man from Lancashire went to university, got a job, bought a house, but still didn’t get the fulfilment that he craved from life. This inspired the birth of Michelino’s. Michael imported an old and rotting Piaggio Ape from his grandparents’ native Italy. He then proceeded to revamp the old vehicle over the next few months with a view of turning it into a mobile bar. Michael eventually stopped working, sold his house and moved back with his parents to focus on the business.

For more information on Michelino’s check out their website here