Young entrepreneur Isabella West has recently started a fashion rental business called Hirestreet. The business allows people to rent dresses for up to 10 days, at which point the items are returned.
Hirestreet is the first of its kind in the UK, as many of the other fashion rental businesses are focused on designer clothes.
Isabella noticed an opportunity to introduce a rental service for high-street fashion brands, as the designer ones are generally too expensive especially for younger consumers.
After conducting a survey amongst 16-30 year olds, Isabella also noticed that most of this age demographic only wore certain outfits once or twice, even though they had several occasions throughout the year to get dressed up for!
Having launched Hirestreet in Newcastle, Isabella is now focused on spreading her reach far beyond the North-East of England, given how much interest she’s received.